The Roc Is In The Mobile

Although I’ve never been a fan of the Rocawear line, I am very fond of Jay-Z both as a musical artist and a business mogul. Seeing as how hard our economy has plummeted these couple of years, most brick-and-mortar stores are struggling to make ends meet. Some meet their unfortunate end by closing its doors. So when things get tough, what do you do? Make your own store and while you’re at it, why not make it portable too? Jay-Z has partnered up with David Ashen to create a totally tricked-out trailer which houses the all-new premium collection of Rocawear clothings in what’s labeled as the RocPopShop. The pop-up shop is decorated with mohair sofas, suede walls, custom zebra wood cabinetry, a 46-inch flat screen TV, stereo system and a custom gaming zone, and is designed to transport the customer into the Jay-Z and high-end Rocawear lifestyle.




The trailer will follow Jay-Z on his tours and other events in which he is affiliated with. And of course, first stop is none other than his hometown of Brooklyn, NY. The trailer will sit there from today until Sunday, May 3rd.

Pacific Street and 5th Avenue
Brooklyn, NY 11217



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